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“Where’s the Bronica?”

"Beautiful images, but where is the Bronica?"

If someone paid me $1 every time I get asked about the Bronica, I'd be making a very comfortable living off of photography.

We like to say we don't care about gear but at the end of the day, it's what we pay the most attention to. After all, buying a new camera and learning how to use it is a clear goal, something actionable anyone can do. We feel like we make progress.

Figuring out what to do with that camera is harder, though. Even though the purpose behind our photography is all that matters in the end.

I struggle with this like everyone else, and sharing my journey as I try to get closer to the what and the why, and not the how, is my purpose.

What's yours?